August 2025 – April 2026

Meredith was brought on board to identify a playbook for promotional campaigns and growth levers for eero.com. Her parting gift to the team included a strategy memo of new pillar content ideas, test-and-learn campaigns in the works, and 127% QTD attainment.

April 2023 – April 2025

Meredith was hired to lead content direction for the brand’s inaugural eCommerce platform. And she delivered: merchandising, categories, pillar content, blogs, and marketing campaigns – oh my! A static website became a thriving hub and boasted $1.2M in the first year, with very little paid media.

January 2022 – January 2023

Cleaning up old web content is a lot like getting a good haircut for the first time after a global pandemic. And that’s what Meredith came to do: convert old static content to live text, launch new products on a Salesforce platform, and help grow an early stage skincare brand.

May 2018 – December 2021

Through Gasworks Media, she helped strategize and build the AutoNation Drive blog as well as content for AutoNation’s 250+ franchise dealership websites. AutoNation Drive became one of the top lead generation platform in its heyday, though sadly is available now only on the Wayback Machine.

May 2010 – December 2016

During the first few years of her daughter’s life, Meredith worked as a freelance eCommerce producer and designer for fellow shop-owners from her days at the helm of Sweet Anthem Perfumes. She consulted on best practices, Shopify features, and, of course, content marketing.

May 2010 – December 2016

After several years of selling her products at farmer’s markets, bazaars, and craft fairs, Meredith launched a flagship workshop, a six-figure eCommerce business, and an award-winning product line. A “rising tide lifts all boats” kind of person, Meredith helped build the West Coast community of independent perfumers, who continue to collaborate on events and products. She left her day job in 2010 to run the business full time – until the birth of her daughter in 2016.

June 2009 – May 2010

As a vendor, she produced employee, help, and support content for multiple internal and external teams – including MSWeb, MS Library, Microsoft.com, Microsoft: Office and Microsoft 365 – across SharePoint and other platforms. If you look closely enough, you can still see her pixels in Microsoft: Office: Mac.

January 2006 – December 2008

Meredith launched evergreen content and time-sensitive marketing campaigns on the venerable KEXP.org and helped ensure all content worked as expected for listeners (which often involved listening to audio over and over and over…). She maintained real-time content production during high traffic events. Infrequently, she hob-knobbed with indie rock heartthrobs.

December 2004

Earning a bachelor of arts in Russian language, Meredith graduated from Texas Tech University. While there, she participated as a DJ, webmaster, and writer for KTXT 88.1 FM, The Daily Toreador, and worked as a marketing assistant at the Texas Tech University Press. She meant to get a Mass Communications degree, but in the end fell in love with the small, but welcoming, Russian department. Ny ladno.