Digital Creative Direction
Crystalyn asked Meredith to help streamline her branding guidelines so that they were easy to scale across product lines, digital content, and elsewhere.
Newsletter formatting
Meredith helped the legacy handbag brand leverage Canva, a low-cost design tool, to create reusable, repeatable templates.
Armed with the new digital branding guidelines, there was no need to debate the color blue or spend hours discussing link styles.
Interns were then able to use Canva to create the template, download components, and port into Klaviyo for easy production.
How Meredith made an impact
Meredith’s hard work paid off for Crystalyn, who was able to hand off her marketing efforts to college-level marketing interns.