Products infused with story
In 2007, Meredith launched Sweet Anthem Perfumes – a microperfumery she built from her imagination and drove to a YOY 6-figure brand with clients including Anthropologie and wholesale accounts from Seattle to Milan. She sold the company to new owners in 2016.
Products and projects
Feminine fragrances
From fairytale heroines to storied punk rockers, Meredith was inspired by the world around her.
Masculine fragrances
With old-world aesthetics and scents that captured scotch, woodsmoke, and more, Meredith’s line of masculine fragrances appealed to all genders.
Innovative formats
Meredith’s core fragrance line was offered in skin-friendly perfume oils as well as solid perfumes and eau de parfum sprays.
All the fun stuff
A sampler program
How do you buy perfumes online without smell-o-vision? Easy: Meredith created one of the world’s first sampler subscription boxes.
Artist collaborations
Meredith worked with local artists to create exclusive designs from original, non-AI powered artwork, including these from La Ru. Owl was a finalist for the first Art & Olfaction Awards.
Gateway drugs
“A perfume in every purse pocket,” was Meredith’s motto. But how do you keep fragrances with you, without leaking? Enter, the solid perfume. A wax-based application, as ancient as Egypt.
How Meredith made an impact
Meredith shepherded Sweet Anthem into a YoY 6-figure brand that boasted a flagship retail shop in West Seattle.