A new era for Nature’s Way
When Nature’s Way underwent a rebrand, so did their DTC website. Although Rome was not built in a day, the newly-formed eCommerce team – including Meredith in a critical role – helped usher in a new era for the brand online.
BEFORE
Above, the first step toward the branding evolution was a platform upgrade from Sitecore to enterprise Shopify.
❌ Old logo in header
❌ Outdated navigation
❌ Off-brand UX
❌ No DTC features
❌ Static pages and fewer campaigns
AFTER
Below, the final form, complete with new brand fonts, higher resolution product images, and full UX across all pages.
✅ Updated brand logo
✅ New UX features like video
✅ High-resolution images (but web safe!)
✅ Updated navigation and category pages
✅ Editorial features
How Meredith made an impact
With $1.2M in the DTC team’s inaugural year, it was clear their hard work paid off. Here’s how Meredith contributed.
Content and UX strategy
Font license and implementation
Product management
Product merchandising
Content production
Content governance
Cross-channel strategy
Technical SEO and analytics
A few of her favorite projects
Subscribe & Save
Meredith managed all content UX for the Subscribe & Save program.
Product Bundles
Meredith worked with product and legal teams to launch new bundles.
Editorial Blog Posts
Meredith moved SEO in-house and managed the blog content pipeline.