Meredith Smith
Hi there! I’m your friendly neighborhood web content producer and strategist.
Experience
Some of Meredith’s past roles.
Amazon eero
Oversaw all eCommerce product merchandising needs for eero.com.
#shopify #ecommerce #seo #email
Product Manager II
Aug 2025 – Apr 2026
Helped plan, scope and launch cross-channel marketing campaigns for test-and-learn strategies.
Strategized and drove new product launches and product line expansions.
Collaborated with engineering and marketing teams to launch worldwide geographic locations.
Monitored and reported traffic, sales, and identified gaps and growth opportunities.
Nature’s Way
Led all DTC content strategies and operations for naturesway.com.
#shopify #ecommerce #seo #email
eCommerce Content Manager
Apr 2023 – Apr 2025
Oversaw the agency of record to design, develop and launch the all-new naturesway.com following a rebrand.
Helped plan, scope and launch cross-channel content needed for campaigns for Black Friday and more.
Translated product data into compelling marketing stories for campaigns, categories, and features.
Strategized high level content across a variety of service lines, programs and product launches.
Paula’s Choice
Produced time-sensitive marketing campaign content for paulashoice.com.
#salesforce #ecommerce
Web Content Producer
Jan 2022 – Apr 2023
Helped plan, scope and launch content needed for retail marketing campaigns for Black Friday, Memorial Day and more.
Ensured all cross-channel marketing content met brand and legal guidelines.
Collaborated with product and engineering to build new features for naturesway.com.
Oversaw the agency of record to design, develop and launch the all-new naturesway.com following a rebrand.
Gasworks Media
Developed evergreen content for AutoNation’s franchise websites.
#seo #html #css
Sr. Web Content Producer
May 2018 – Dec 2021
Strategized and scoped projects for scalable content needs to deploy landing pages across 250+ dealership sites.
Leveraged a variety of content management systems to ensure seamless content experiences.
Wrote landing pages, headlines, meta descriptions, alt text, and other scaffolding UX content as needed.
Managed the content pipeline from brief to production for all editorial marketing content to meet deadlines.
Services
Content & Website Management
Creating useful and compelling websites through content, frameworks and scaffolding.
- Creating content ecosystems to bring your website to life
- Geotargeted content for local and worldwide locations
- Building frameworks for navigation, bread crumbs, and URL structures
eCommerce Product Management
Ensuring seamless product experiences for merchandising and product lines.
- Translating product data into compelling storytelling for consumers
- Managing inventory allocation, pricing changes, and platform syndication
- Building Shopify reporting dashboards, monitoring sales and ROIs
UX & Web Content Strategy
Helping websites put their best foot forward for customer success.
- Reducing customer pain points through UX strategy
- Incorporating branding into surprise-and-delight moments on the web
- Building website features to ease customer service overhead
Reviews
“Meredith played a critical role for our team and raised the bar for digital content.”
Kelli A.
Nature’s Way
“Her clear communication style and positive attitude makes her a dream collaborator.”
Brittany P.
Paula’s Choice Skincare